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South LA Highlight: Vallarta on Crenshaw

Published on: 12th May, 2025

Los Angeles City Council staffer, Chavonne Taylor, sits down with Cesar Gonzalez, COO of Vallarta Supermarkets, about valuing families, communities, and creating access to both jobs and healthy food in South Los Angeles.

Cesar Gonzalez is the Chief Operating Officer of Vallarta Supermarkets, a family-owned grocery chain founded in 1985 and rooted in California’s Latino communities. Under his leadership, Vallarta has expanded to 59 stores, including 27 in Los Angeles County. In 2025, Vallarta opened a nearly 50,000-square-foot store at Crenshaw and Slauson, a predominantly Black neighborhood that had gone without a full-service grocery store for four years. The store brings culturally relevant offerings, local vendors like Dulan’s Soul Food, and over 165 jobs to the area, representing a significant investment in community health, food access, and economic opportunity.

Resources

Location: 3300 W Slauson Ave, Los Angeles, CA 90043

Website: vallartasupermarkets.com

Instagram: vallarta.supermarkets

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About the Podcast

MHD Off the Record
Dive into the heart of South Los Angeles with Councilmember Marqueece Harris-Dawson on MHD Off The Record—where culture drives leadership and community voices lead the way!
MHD Off the Record takes you inside Los Angeles City Hall with Council President Marqueece Harris-Dawson. Each episode explores the culture, politics, and policies shaping life in Los Angeles from housing and homelessness to city planning, public safety, and immigrant rights.

Focused on uniting neighborhoods across the city, the MHD Off the Record podcast blends political insight with community-driven solutions. Listeners hear conversations with civic leaders, activists, and community stakeholders that reveal how multicultural organizing, music, and personal stories influence the direction of Los Angeles.

If you’re curious about how Los Angeles City Council makes decisions, want to learn about city resources, or care about the future of South LA and beyond, this podcast gives you the context and voices behind the policies that impact Angelenos every day.

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Marqueece Harris-Dawson