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South LA Highlight: Vallarta on Crenshaw

Published on: 12th May, 2025

Cesar Gonzalez is the Chief Operating Officer of Vallarta Supermarkets, a family-owned grocery chain founded in 1985 and rooted in California’s Latino communities. Under his leadership, Vallarta has expanded to 59 stores, including 27 in Los Angeles County. In 2025, Vallarta opened a nearly 50,000-square-foot store at Crenshaw and Slauson, a predominantly Black neighborhood that had gone without a full-service grocery store for four years. The store brings culturally relevant offerings, local vendors like Dulan’s Soul Food, and over 165 jobs to the area, representing a significant investment in community health, food access, and economic opportunity.

Resources

Location: 3300 W Slauson Ave, Los Angeles, CA 90043

Website: vallartasupermarkets.com

Instagram: vallarta.supermarkets

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MHD Off the Record
Dive into the heart of South Los Angeles with Councilmember Marqueece Harris-Dawson on MHD Off The Record—where culture drives leadership and community voices lead the way!
The MHD Off the Record Podcast provides an inside look at Council President Marqueece Harris-Dawson’s perspective on the culture, values, and policies shaping the City of Los Angeles. With a focus on uniting diverse neighborhoods across the city, the podcast delivers political and policy insight, offering listeners an opportunity to learn more about their City’s culture, resources, and government.

Whether discussing groundbreaking ideas for change, highlighting community-driven solutions, or sharing personal stories that reveal the role of multicultural activism, music, and culture in his worldview, this podcast is for anyone interested in the progression of Los Angeles.

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